The Uncharitable team sought to raise awareness about the systemic challenges faced by nonprofits, amplifying the movie’s message to a wider audience while fostering engagement with socially conscious brands and individuals.

DoGoodPoints developed a multi-channel cause marketing strategy. We leveraged influencer activations, Google Ads Grants, and social media to drive traffic, awareness, and donations, transforming the film into a powerful tool for advocacy and fundraising.

DoGoodPoints’ efforts resulted in a 1,750% increase in web traffic, over 5,000 impressions, and amplified engagement across platforms, driving donations and ticket sales, and building meaningful connections with audiences committed to the cause.